Blackstone continues to gobble up travel players: after they bought the travel part of Cendant, putting them behind some of the more notable online intermediaries, CRS and aggregators, they have now decided to buy Hilton. Hilton, having just bought the owner of the international brand rights possibly will now look at major investment. Certainly, Starwood profited from being bought out and set up as REIT.
It will be interesting to see, whether integration continues beyond the already mentioned LaQuinta - Hilton angle. If I just dream, this could be a preferred channel through Blackstone-owned intermediaries, integrating certain CRS functions, synching of customer data beyond platforms and more. Details can be found at NYT.
Oh, and on a lighter note: will Paris Hilton get demoted from Diamond (or above?) status, once the acquisition has gone through?
Mittwoch, 4. Juli 2007
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